Not all business plans are the same: the scope, the elaboration, and the weighting of the individual chapters of the business plan depend on your industry as well as your ambitions.
With our innovative TAKE-OFF model, we present a standardised model for the preparation of business plans.
The TAKE-OFF model contains 8 key points: Activity, Customers, Competition, Market Entry, Organisation, Outlook, Finance and Management Summary.
Content:
Business idea: industry, project, history of the idea's development
Business model: range of services, service provision, partners
Company: registered office, name, legal form, date of foundation
Founder suitability: personal suitability, qualifications, skills, experience, other directors
Offer: overview of products and services, customer needs and benefits, research and development (follow-on products, product innovation, patents)
Scope:
3 to 4 pages
Content:
Market: market overview, action radius, customers, market volume, target market share, market assessment (trends, growth rates, entry barriers)
Target groups: target group, customer segments, prioritisation
Scope:
2 to 3 pages
Content:
Industry: competitive rivalry, threat of substitution, threat of new entrants, supplier power, buyer power (Five Forces)
Competitors: number of competitors, direct and indirect competition, strengths, weaknesses, market and products position
Scope:
2 to 3 pages
Content:
Positioning: unique selling proposition (USP), price advantage or differentiation, own market position
Market entry: product and assortment design, pricing, sales, communication
Sales planning: business areas, sales planning, urnover planning
Scope:
4 to 5 pages
Content:
Structure: main tasks, production, management, business and support processes, administration
Organisational structure: organisational units, authority to issue directives, decision-making and employees, areas of responsibility and responsibilities, organisational chart
Location and infrastructure: production and sales locations, advantages and disadvantages of the chosen locations, infrastructure and production facilities
Scope:
4 to 5 pages
Content:
Opportunities and risks: internal and external opportunities and risks
Strengths and weaknesses: strengths and weaknesses in processes, organisation, or customer base
Milestones: market/product targets, break-even point
Scope:
2 to 3 pages
Content:
Turnover and expenses: turnover and expense planning, income statement
Capital requirements and financing: investments, cash requirements, start-up costs, financing requirements, borrowed capital and equity capital
Liquidity: planning of liquid assets, stock of liquid assets
Balance sheet: comparison of assets and liabilities
Key figures: profitability, financing, liquidity
Scope:
5 to 6 pages
Content:
Summary of the business idea: your business plan in short form. This outlines the business idea or model, the strategy, the offer, the target market, the entrepreneurial team, and the key financial data such as turnover, profit, and capital requirements
Scope:
1 to 2 pages
We explain you everything you need to know to create your business plan. Here you will find the best advice and learn what you should pay attention to and what you should avoid.
You can also download our advice as a PDF-document free of charge! If you have any questions, please do not hesitate to contact us.
