The most frequently asked questions about the business plan

A business plan is a structured summary of the business idea and provides information about the most important facts of the business concept. This includes, for example, the target group, the strategy, the opportunities, and risks as well as financial planning.

On the one hand, the business plan is a basic tool for assessing the chances of success by potential and interested investors for instance. On the other hand, it is a personal guide for self-employment.

A good and suitable business idea is of course necessary to create a business plan. Furthermore, you should have examined important factors and carried out analyses and assessments of the market.

It needs a stringent structure with a common thread. The TAKE-OFF model is particularly suitable for this.

The business plan gives structure to your business idea. It supports strategic and operational decision-making. With it, you will not forget any important factor or area.

The business plan helps you to work out the relevant questions at the beginning of your business activity, such as the target group, customers, competition, market, and finances.

No. You write a business plan primarily for yourself. It helps you taking important strategic and operational decisions, gives structure to your business idea, and serves as a guide for your business activities.

First and foremost, you are the addressee of your business plan. But you are not the only one who needs it. Other addressees such as investors, business partners, or banks may also be interested in your business plan.

According to the TAKE-OFF model a business plan should contain the following topics:

In your business plan you define the goals, strategies, and measures of your business idea. In addition to that, you use financial planning to determine whether the business model is economically profitable, and whether, or how much additional capital is needed.